• THE WORK

SCOTT WEXLER

  • THE WORK

Names, Taglines & Backstories

1) Notre Dame's iconic brand lent itself to a fitting tagline — A Golden Opportunity — for VenueND, their new event spaces department.

2) Meanwhile, a new restaurant is opening near the University of Texas, whose original 40-acre footprint became part of campus lore. I named the restaurant Acre 41 as a nod to UT history.

3) Not every restaurant had such a history to work from. The Copper Fox in Chicago features a backstory cooked up out of thin air.

4) And back in Austin, we paint an alluring picture of a utopian rooftop bar who owes its fate to the rhythm of the sun.

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